Beauty, reformed

Beauty, Reformed's mission is to make beauty truly accessible by bridging the gap between disabled consumers and the brands that create cosmetic products. As a disabled advocate with lived experience of the challenges within the beauty industry, Saskia supports companies in developing inclusive formulations, accessible packaging, and user-friendly design that acknowledge diverse physical and sensory needs. Saskia works to highlight the everyday struggles disabled people face, from hard-to-open components and slippery textures to inaccessible applicators, while offering practical, sustainable solutions that improve usability and independence.

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Saskia aims to build a beauty industry where inclusivity is standard practice rather than a special feature. Through consultancy, advocacy, and awareness-raising, she helps brands embed accessibility into their product lines, marketing approaches, and development processes. Her mission is to ensure disabled consumers are seen, heard, and valued, and to promote beauty experiences that are empowering, safe, and genuinely usable for everyone